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濟(jì)南到桂林物流： 亞馬遜推透明計(jì)劃打擊偽冒產(chǎn)品

發(fā)布者：利貞物流 發(fā)布日期:2018-08-23
8月21日消息，據(jù)亞馬遜平臺(tái)上的賣家爆料，近期亞馬遜新公開了一個(gè)項(xiàng)目是關(guān)于打擊跟賣和銷售盜版產(chǎn)品的：透明計(jì)劃, 該項(xiàng)目主要用來(lái)打擊假冒產(chǎn)品，以達(dá)到保護(hù)品牌方和買家利益的目的。該計(jì)劃能從源頭上杜絕惡意跟賣。
Amazon recently unveiled a project to crack down on the sale and sale of pirated products: Transparency Program, which aims to protect the interests of brands and buyers by cracking down on counterfeit products, according to sellers on Amazon's platform. The plan can prevent malicious sales from the source.
 
透明計(jì)劃的產(chǎn)品會(huì)被貼上“透明標(biāo)簽”(一個(gè)藍(lán)色T標(biāo))，是一個(gè)唯一的二維碼標(biāo)簽，這個(gè)二維碼標(biāo)簽會(huì)對(duì)應(yīng)到參加透明計(jì)劃的SKU上。
Transparency program products are labeled "transparent" (a blue T label), a unique two-dimensional code label that corresponds to the SKU participating in the transparency program.

透明計(jì)劃開始后，顧客只需要使用亞馬遜新的Transparency app應(yīng)用，掃描產(chǎn)品外包裝上的二維碼，馬上就能知道產(chǎn)品的真實(shí)性以及從生產(chǎn)到銷售的整個(gè)過(guò)程包含的信息比如制造商，日期，地點(diǎn)，有效期等等。買家能看到信息的多少取決于制造商上傳到透明數(shù)據(jù)庫(kù)的信息，所以會(huì)因SKU的不同而不同。
After the Transparency Program starts, customers just need to use Amazon's new Transparency app application, scan the two-dimensional code on the product's outer package, and immediately know the authenticity of the product and the information contained in the whole process from production to sales, such as manufacturer, date, location, expiry date, etc. How much information a buyer can see depends on what the manufacturer uploads to a transparent database, so it varies according to the SKU.

轉(zhuǎn)自物流沙龍

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